RDC DON’T BREAK THE BANK

Project Description

The Factory completed a series of campaigns for Reno Diagnostic Centers, two technically advanced medical imaging centers located in Northern Nevada. This series consisted of a “Get Back on the Field” campaign geared towards athletes, a “Beat Cancer” campaign targeted towards breast cancer patients, and a “High Quality and Low Price” campaign that was designed for individuals seeking top-notch medical imaging care at an affordable cost. The imagery for each series was created with clever placement and with the strengths of the medium in mind; large-scale billboards would carry less copy, but incorporated captivating images and crisp copy, whereas print materials included finer details that described the available services more thoroughly.

Project Details

Tags: Graphic Design

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